Philippine Daily Inquirer
Today’s senators will, of course, vehemently object to any suggestion that they take their responsibilities as legislators lightly just because they have agreed to become product endorsers. No doubt, many of them take their job as legislators seriously. But what point are they making when they style themselves as product peddlers? If the idea is to augment their incomes by moonlighting as commercial models, then voters are entitled to tell them to make up their minds on whether they are decision-makers for the nation, or sales promoters for commercial products.
The same norm applies to movie personalities like Senators Lito Lapid, Jinggoy Estrada and Bong Revilla, who were elected as legislators but have continued to work as actors. Presumably, they ran for public office because they wanted to serve in government. They could not have been unaware of the financial sacrifice this entails. To argue that there is no conflict between being a public servant and earning a living as a professional actor, model, or entertainer on the side betrays a lack of understanding of the vocation of political leadership. Political office is a full-time job. The employer is the nation, no less; that is why the holder of a public position is expected to give to it all the attention and respect it deserves. [...]
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Read also, "Lacson: Endorsement, yes; self-promotion, no", from the Senators as models in huge billboards", by Hern P. Zenarosa of Manila Bulletin.
And also, "Model Senators", by blogger Smoke.