Show the people how you can really help them

It's a big waste of time and resources for candidates and their political supporters to engage in political demolition schemes. Among many ugly things it shows, it mainly demonstrates political immaturity. And what could the nation expect from a politically immature leader?

At the grass roots level, people are not looking at great credentials. They are simply searching for leaders who can really help them on their pressing needs and concerns. They will support leaders who can practicaly demonstrate to them real concrete solutions to their problems.

Focusing on helping others is what makes people want you to succeed -- not the striving to make yourself stand out among the rest by highlighting your credentials, or worse, by debasing or destroying your rivals' credentials and reputation.